Recognized Nationally for Phenomenal Subscriber Growth
CVEC Fiber was recognized recently in The Beacon, a national publication, written by Naylor Gray Area Vice President Product Marketing of Calix.
The article highlighted CVEC Fiber’s phenomenal take rate of the CVEC Fiber mobile app. The article boasts CVEC Fiber’s astonishing 750% subscriber growth rate within three months of launching broadband.
We were able to achieve phenomenal results through our marketing efforts and utilizing our field technicians to provide a multi-faceted approach to reaching our membership. First, CVEC Fiber got the word out by using email, social media, and various advertising methods to boost customer awareness. This was followed by CVEC Fiber field technicians providing a white glove installation. With every home installation, our field technicians provide each subscriber a welcome package including CVEC Fiber merchandise, a quick start guide, and hands-on training of the CVEC Fiber app and its features. By making our members aware of the features of the CVEC Fiber app, members are able to understand and utilize the great features the app possesses, including ProtectIQ and ExperienceIQ.
ProtectIQ gives our subscribers an extra layer of protection that keeps their network safe by blocking viruses, malware, and malicious websites from all connected devices in their home.
ExperienceIQ gives subscribers, more specifically parents, advanced control of their online experience, including the ability to set online time limits, block or time access to specific content, applications and websites, and view device usage information.
By having fast internet speeds, paired with the CVEC Fiber app, we are able to see our motto – Improve Life, Serve Community – in action.
“A year ago, this was still a concept, and today we’re live, with one of the fastest residential broadband networks in the country, right here in rural Oklahoma,” says CVEC Fiber General Manager Sheila Allgood. “Broadband is no longer ‘nice to have,’ but an essential service for our members. With full alignment across our entire organization, we’ve been able to ramp up quickly, and we look forward to enhancing our subscribers’ experience even further over the coming months and years.”
